In order to present a secure and pleasant payment experience to customers, merchants must ensure that the entire payment process is secure and smooth.
Online shoppers have always disliked the hassle of the payment gateway for ecommerce checkout process when placing orders, especially when shopping on mobile devices such as phones or tablets and when using e-purse for mobile payments.
While most consumers can personally relate to the convenience of the digital economy, some are still concerned about shopping online, including mobile shopping, cross-border shopping, large purchases and shopping from unfamiliar merchants.
Rich payment options and a smooth checkout experience are important assets for increasing conversion and repurchase rates. PayPal, based on cloud processing technology, reduces the number of clicks and speeds up customer checkout across all channels.
Many other payment options are available, leasing portal including debit card, credit card, and one-stop payment processing integration. With a trusted global payment partner, customers can pay in the customary way without leaving the merchant's website.
Understanding customer shopping behavior helps to develop targeted marketing strategies to better meet customer needs.
Customer shopping data and insights can be effectively used to help merchants improve the accuracy and efficiency of their marketing campaigns.
Take customer reports for example. Not only can it show the number and size of transactions, but it can also dig deeper into the data to provide more comprehensive analysis and customer insights.