Steps for proper SEO optimization!

SEO optimization is a subset of website optimization seo company in singapore in which search engine optimization, whether internal website optimization or off-site optimization, is included in order to improve search engine rankings, play a role in direct sales or corporate branding, and ensure that the enterprise obtains sufficient profits through online services. To assist newcomers in settling in fast, today and you will briefly outline the processes of SEO optimization.

1 keyword research

The initial step in SEO optimization is also the most crucial. It is necessary to pay attention to the amount of analysis, keywords and the relevance of the site to analyze, keyword layout and ranking predictions and other related knowledge to analyze, will be the various parts of the link together, not every part of the independent of each other, but interlocking, the title and content and so on are closely related to the keywords, to carry out the search engine when it is also easy to be included and accepted.

As SEO newbies, we must focus on keyword setup skills in order for the site's positioning to be apparent and fast rank.

To begin, select the core keywords based on the website's business or the company's product characteristics, and then use the Baidu drop-down search box, related searches, and keyword mining guru on the core keywords to expand the general use of the Baidu drop-down box with the Baidu index to expand the keywords. There are also several keyword mining programs available, such as the Golden Flower webmaster, the God of War keyword mining tool, and so on, from which a list of keywords to be evaluated may be extracted.

Second, the keywords should be relevant to the text. The explanation is simple: misleading keywords might generate a lot of traffic, but this traffic will not be transformed into effective traffic at all, thus the keywords must be connected to the content, which is the refining content. Core keywords that are too broad will primarily cause two problems: the first is that the keyword competitiveness is too high, making it difficult to rank on the first page, even if you pay a lot of money; and the second is that the purpose of the search term is too broad, resulting in a relatively low conversion rate.

At the moment, the most reasonable layout of the keyword distribution is similar to the pyramid form, generally each page does not limit the number of included keywords, but obviously does not work if you put hundreds of keyword lists are placed in a page, in order to highlight the keyword advantage of a page of keywords are generally set at about 3.

Because the weight increases as the keywords occur more frequently while the word count decreases, it is advised that the basic core keywords appear 2-3 times, ideally 2 times, and no more than 3 times. Make the most significant term in the title stand out.

2 Website architecture evaluation

Specifically, the elimination of website architecture design that does not meet the humane design of the part, to achieve the directory structure is simple and clear, the site navigation of the creativity of a unique, prominent and obvious and external links to a wide range of high-quality content, etc., the process of this analysis requires market research, to understand the user's needs and preferences, according to which their own website optimization processin

3 Directory of websites and page optimization

This is also the core function of SEO optimization, to guarantee that consumers may explore the website after a sufficient comprehension and familiarity. The site's directory is best to have a certain logic, if there are respective pages, but also to ensure that the directory of each item can be internally linked to each subheading; page font size should be appropriate, not too small and lose a large number of consumers with poor eyesight, not too large and lose the obsessive-compulsive disorder or diffusion of the ability to lose the user.

4 content publication and link structure

SEO optimization is one of the crucial elements in the regular release of content and updates, in order to fairly manage the website content update schedule and associated messages; regarding the content update, DaMei will update the relevant articles tomorrow, pay attention to watch oh. You must ensure that the keywords of the web page are visible and evident, and that crucial information may be quickly recorded for the site's internal and external linkages. The following three factors require newcomers' attention:

(1) Balanced internal links on content pages

Now, in addition to the home page, catalog pages, feature pages, and other higher pages, the majority of the site's content pages will receive the link. The content page will also promote a portion of the other content page connections. "Related articles" and "latest articles" are now the two most prevalent types.

(2) The internal chain must be pertinent.

Here the "relevant" stands in the user's point of view to examine if these recommended articles or channel directory links and the current page of the content of the topic of relevance, whether there is a desire to click to browse other connected sites after reading the content of this page. To be considered truly relevant, internal links must be content-related or the same topic, the link between the two ends of the page content or logical relevance to have a complementary or extension of the role of browsing.

(3) Manage anchor text

If a web page has only one major keyword, then the anchor text about this page link uniformly with a may be, if a web page positioning a few keywords, then the anchor text of the internal chain must be appropriately designed. First, we must determine which pages connect to this page, and then we must select the anchor text of the linked page based on the content of the export link page.

(4) While the internal chain is beneficial, do not be greedy!

The same page links too many times, with each link carrying diminishing weight, as SEOers are aware. Station pages with an excessive number of internal links may be considered an internal link farm, because the majority of the main content of the page is links, with no real material to assist users.

Internal links will have varied operational area and design for different websites, and internal connections will always be worth the SEO team digging further.

In conclusion, SEO optimization is not an easy task; it needs significant mental effort, along with outstanding technology, and the sincerity of the team in order to get the desired results.

Sources of article:
https://www.youtube.com/watch?v=lvLb34FCoWY